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SBS 2027 · November 18-19, 2027

Sofia Business Summit 2027

Two days of keynotes, panels and hands-on workshops on growth, leadership and the practical use of AI in business.

When
November 18-19, 2027
Where
Sofia Tech Park, Sofia, Bulgaria
Register NowFull program
Day 1 · 10:00 · KeynoteGrowing a company when markets slow downKalina DosevaDay 1 · 12:00 · PanelScaling from 50 to 500 peopleTeodora Kirilova, Kalina Doseva, Desislava Toneva, Laura BennettDay 2 · 09:00 · KeynoteAI in the company: from pilots to profitRaya Stoilova

Event starts in

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01 · Agenda

Two days. Four stages.

Every session links to its speakers, the hall and the exhibitors behind it. Save the ones you want and build your own day.

Full program
Growth & Leadership
08:30 Registration & welcome coffee10:45 Coffee break & expo12:45 Lunch break15:30 Coffee break16:45 Day 1 wrap-up & Q&A18:30 Summit dinner
09:30 - 10:00 · Main StageCeremonyOpening of the summitNikolay Gerganov10:00 - 10:45 · Main StageKeynoteGrowing a company when markets slow downKalina Doseva11:15 - 12:00 · Main StageTalkPricing for profit: what the data saysMartin Iliev12:00 - 12:45 · Main StagePanelScaling from 50 to 500 peopleTeodora Kirilova, Kalina Doseva, Desislava Toneva, Laura Bennett14:00 - 14:45 · Studio HallTalkBuilding a sales team that sells valueGeorgi Mladenov14:45 - 15:30 · Workshop RoomWorkshopOKRs that teams actually useDesislava Toneva16:00 - 16:45 · Main StageTalkLeading teams across borders and time zonesLaura Bennett

02 · Speakers

Meet the speakers

Each profile shows where the speaker appears in the program and who they share the stage with.

All speakers
Kalina DosevaKalina DosevaCEO, Vectora GroupMartin IlievMartin IlievPricing Partner, Northbridge ConsultingDesislava TonevaDesislava TonevaChief People Officer, Orbis SoftwareRaya StoilovaRaya StoilovaChief AI Officer, Coreline LogisticsGeorgi MladenovGeorgi MladenovVP Sales Europe, Brightpath AnalyticsSimona HristovaSimona HristovaCustomer Experience Director, TelviaIvo PetkanovIvo PetkanovCFO, Mesta FoodsLaura BennettLaura BennettPartner, Atlas & ReedNikolay GerganovNikolay GerganovChairman, Sofia Business ClubTeodora KirilovaTeodora KirilovaVice Chair, Iskar Ventures

03 · Event themes

Key topics

01

Growth Strategy

How companies keep growing when markets slow down.

02

Leadership & Teams

Building teams that perform in hybrid and distributed setups.

03

AI at Work

Practical uses of AI that save time and money today.

04

Sales & Pricing

Selling value, pricing for profit and winning bigger deals.

05

Customer Experience

Service that earns customer loyalty in a digital world.

06

Sustainability

New reporting rules and what they mean for your company.

04 · Live

Live on the main stage

0:00 / 0:00
Live now · Main Stage

Automating the finance back office without losing control

Ivo Petkanov

Top questions

  • ▲ 48Which AI pilots paid back inside a year?
  • ▲ 31How do you price an AI feature your clients did not ask for?
  • ▲ 22Who signs off on model risk in a 200-person company?
Watch live

05 · Virtual Expo

Exhibitors and partners

Stands connect to the sessions they run on stage and the people they bring.

Northfield CloudCloud & InfrastructureBrightpath AnalyticsData & AnalyticsTeamwellHR & PeopleOrbit CRMSales & CRMLedgerlyFinance AutomationGreenmarkSustainability
Visit the expo

06 · Registration

Secure your place

Choose your profile, pick a pass and add workshops or the dinner in a few steps.

Full passMost popular

€240

Both days on site, plus recordings

Day pass

€140

One day of your choice, on site

Online pass

€70

Live stream plus 30-day replay

€210 for early registration

Register NowAccommodation
May 3, 2027Registration opens
July 15, 2027Early registration deadline
September 15, 2027Program published
November 18-19, 2027Summit